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The Carrboro Citizen quoted marketing professor Rollie Tillman (BSBA ’55) in “Biz Beat: Carrboro’s identity crisis?” (Sept. 23)Use SHIFT+ENTER to open the menu (new window).
The Economist quoted marketing professor Andrew Petersen about marketing on social networks in “Friends for sale.” (Sept. 17)Use SHIFT+ENTER to open the menu (new window).
Associated Press quoted marketing professor William Putsis about his study in “NFL has no plans to lighten blackout rules.” (Sept. 24)Use SHIFT+ENTER to open the menu (new window).
The Economist quotes Jan-Benedict Steenkamp in "The Game has changed..."Use SHIFT+ENTER to open the menu (new window).
Indy Week featured marketing professor Nicholas Didow in “Wishful mapping.” (July 15)Use SHIFT+ENTER to open the menu (new window).
The Florida Times Union and The Richmond Times-Dispatch quoted marketing professor Tarun Kushwaha in “Smart phones transform how we shop, find deals.” (May 5)Use SHIFT+ENTER to open the menu (new window).
The Wall Street Journal quoted marketing professor J.B. Steenkamp in “French Retailers Fight Downturn with Store Brands.” (May 5)Use SHIFT+ENTER to open the menu (new window).
Congratulations to Valarie Zeithaml for winning The Outstanding Research Mentoring Award at KFBS.Use SHIFT+ENTER to open the menu (new window).
"Private-label Use and Store Loyalty", published in 2008 in the Journal of Marketing wins the 13th Annual Emerald Management Reviews Citation of Excellence Award Use SHIFT+ENTER to open the menu (new window).
Reuters, Conde Nast Portfolio, and The Hearld-Sun quoted "Consumber Options: Theory and am Empirical Application to a Sports Market" by Sridhar Balasubramanian and Barry Bayus Use SHIFT+ENTER to open the menu (new window).
Advertising Age quoted marketing professor J.B. Steenkamp about his private label work in “Study: Cutting Ad Spending Hurts Brands Long Term.” (April 6)Use SHIFT+ENTER to open the menu (new window).
Congratulations to Sridhar Balasubramanian - recipient of Weatherspoon Award for Excellence in PhD Teaching Use SHIFT+ENTER to open the menu (new window).
Congratulations to JB Steenkamp - recipient of Weatherspoon Award for Excellence in ResearchUse SHIFT+ENTER to open the menu (new window).
Congratulations to Claudia Kubowicz Malhotra - recipient of Weatherspoon Award for Excellence in BSBA Teaching Use SHIFT+ENTER to open the menu (new window).
The Business Standard of India cited a Journal of International Marketing paper by marketing professor Sridhar Balasubramanian (March 17 2009)Use SHIFT+ENTER to open the menu (new window).
The Herald-Sun reported that the American Marketing Association honored marketing professor Valarie Zeithaml with its highest honor for a marketing educator in “Marketing expert cited.”Use SHIFT+ENTER to open the menu (new window).
The Charlotte Observer quoted marketing professor Sridhar Balasubramanian in “Growing company makes scents.” (Feb. 20)Use SHIFT+ENTER to open the menu (new window).
The Financial Times published “Marketing strategies for fast-moving consumer goods” by marketing professor Jan-Benedict Steenkamp as part of its Mastering series “Managing in a Downturn.” (Feb. 5)Use SHIFT+ENTER to open the menu (new window).
The Carrboro Citizen quoted marketing professor Dave Roberts in “How not to lay off employees.” (Jan. 27) Use SHIFT+ENTER to open the menu (new window).
The News & Observer reports the International Journal of Research in Marketing and the European Marketing Academy established an award named in honor of Jan-Benedict Steenkamp (Jan 10) Use SHIFT+ENTER to open the menu (new window).
Valarie Zeithaml wins the 2009 AMA Irwin/McGraw-Hill Distinguished Marketing Educator AwardUse SHIFT+ENTER to open the menu (new window).
The Herald-Sun reported that the International Journal of Research in Marketing and European Marketing Academy created a research impact award in honor of Steenkamp in “Award named for UNC prof.” (Dec. 17)Use SHIFT+ENTER to open the menu (new window).
The Charlotte Observer quoted Jan-Benedict Steenkamp in “Stores, consumers embrace coupons in sour economy.” (Dec. 21)Use SHIFT+ENTER to open the menu (new window).
United Press International quoted Jan-Benedict Steenkamp in “Store brands boost grocery stores” (Dec. 13)Use SHIFT+ENTER to open the menu (new window).
The New York Times quoted marketing professor Jan-Benedict E.M. Steenkamp in “Store Brands Lift Grocers in Troubled Times.” (Dec. 12)Use SHIFT+ENTER to open the menu (new window).
The Jan-Benedict E.M. Steenkamp Award for Long Term ImpactUse SHIFT+ENTER to open the menu (new window).
The Wall Street Journal published “Notice Me: Cutting Through the Market Clutter” by marketing professors Sridhar Balasubramanian and Pradeep Bhardwaj. The Wall Journal Europe and The Wall Street Journal Asia also published their article. (Oct. 20)Use SHIFT+ENTER to open the menu (new window).
Professor Sridhar Balasubramanian receives Faculty Award from Executive MBA Program for his teaching of evening classes (Sept 08)Use SHIFT+ENTER to open the menu (new window).
AdvertisingAge cited Marketing Chair & Professor, JB Steenkamp’s book “Private Label Strategy: How to Meet the Store Brand Challenge” in “The Newest Brands? Open for Business.” (Aug. 25)Use SHIFT+ENTER to open the menu (new window).
The St. Louis Post- Dispatch quoted Marketing Chair & Professor JB Steenkamp in “Economy, changing perceptions aid private-label maker Vi-Jon.” (Aug. 8) Use SHIFT+ENTER to open the menu (new window).
The Charlotte Observer quoted marketing professor Nick Didow in “The lap of luxury is shrinking.” (July 5)Use SHIFT+ENTER to open the menu (new window).
Welcome New Marketing Faculty, J. Andrew Petersen & Federico Rossi!Use SHIFT+ENTER to open the menu (new window).
BNET.com featured marketing professor Mark McNeilly and his book “George Washington and the Art of Business” in the podcast “George Washington and the Art of Business.” (June 9)Use SHIFT+ENTER to open the menu (new window).
Marketing Area Chair JB Steenkamp is quoted in Brandweek Feb 25, 2008 issue in an article titled, "Why Commodity Inflation Helps CPGs"Use SHIFT+ENTER to open the menu (new window).
The News & Observer quoted marketing professor Nick Didow in “UNC ministry floats site ideas.” (March 11)Use SHIFT+ENTER to open the menu (new window).
The News & Observer quoted marketing Chair & Professor J.B. Steenkamp about publishing business books in “Crowded Shelves.” (Dec. 9)Use SHIFT+ENTER to open the menu (new window).
The Charlotte Observer quoted marketing professor Sridhar Balasubramanian in “Companies pay up for new customers.” (Dec. 24)Use SHIFT+ENTER to open the menu (new window).
Marketing Professor Valarie Zeithaml Wins Prestigious Marketing Award (Dec 07)Use SHIFT+ENTER to open the menu (new window).
Adweek features marketing professor and Chair, J.B. Steenkamp...(Oct07)Use SHIFT+ENTER to open the menu (new window).
Grandparents.com quotes marketing professor Sridhar Balasubramanian...(Oct07)Use SHIFT+ENTER to open the menu (new window).
The Rocky Mount Telegram quoted marketing professor Gary Armstrong in “Bargain or brand?” (Sept 07) Use SHIFT+ENTER to open the menu (new window).
Advertising Age cited the research of marketing professor Valarie Zeithaml, in “Seeking higher ROI? Base strategy on customer equity.” (Sept 07 )Use SHIFT+ENTER to open the menu (new window).
Marketing Chair JB Steenkamp talks of the future of Marketing in the latest issue of UNC Business (Sept 07)Use SHIFT+ENTER to open the menu (new window).
Marketing Chair, JB Steenkamp's article wins 2007 Excellence in Global Marketing Research Award...(Aug 07)Use SHIFT+ENTER to open the menu (new window).
Business Standard-India reviewed marketing professor J.B. Steenkamp’s book...(May 07)Use SHIFT+ENTER to open the menu (new window).
Washingtonian magazine quoted marketing professor Valarie Zeithaml in "Your Call is Important to Us." (May 07)Use SHIFT+ENTER to open the menu (new window).
Marketing magazine of Ireland reviews Marketing Chair, JB Steenkamp's new book...(April 07)Use SHIFT+ENTER to open the menu (new window).
The Tampa Tribune featured an interview with Marketing Chair JB Steenkamp regarding his book "Private label Strategy: How to Meet the Store Brand Challenge".(April 07)Use SHIFT+ENTER to open the menu (new window).
MarketingProfs.com featured “Premium Store Brands: The Hottest Trend in Retailing” by JB Steenkamp and his book co-author Nirmalya Kumar. (March 20)Use SHIFT+ENTER to open the menu (new window).
The News & Observer quoted Professor Sridhar Balasubramanian in “Saf-T-Net of Raleigh gets ‘stamp of credibility’” (March 17)Use SHIFT+ENTER to open the menu (new window).
Marketing Area Chair JB Steenkamp's Book, "Private Label Strategy: How to Meet the Store Brand Challenge", receives excellent review in Financial Times...(March07)Use SHIFT+ENTER to open the menu (new window).
Business North Carolina quotes Marketing Professor Nick Didow as comparing Mike Krzyzewski to Martha Stewart in the way he has extended his brand in “Coach K Inc.” The cover story quotes Didow extensively. (March 07)Use SHIFT+ENTER to open the menu (new window).
BusinessWeek quotes Marketing Professor Valarie Zeithaml in the cover stories “Customer Service Champs” and “An Extraordinary Stumble at JetBlue.” (March 07)Use SHIFT+ENTER to open the menu (new window).
The Rocky Mountain News featured marketing professor and marketing chair J.B. Steenkamp’s book, “Private Label Strategy: How to Meet the Store Brand Challenge,” in “Store Brands Move from Generic Aisle to More Upscale Shelves.” (Feb 07)Use SHIFT+ENTER to open the menu (new window).
Marketing Area Chair Jan-Benedict Steenkamp's published book sells over 5,000 copies in its' first month (Feb 07)...Use SHIFT+ENTER to open the menu (new window).
Marketing Area Chair Jan-Benedict E.M. Steenkamp discusses the future of brands in his new book "Private Label Strategy: How to Meet the Store Brand Challenge." (Feb 07)Use SHIFT+ENTER to open the menu (new window).
The News & Observer quotes Marketing Professor Sridhar Balasubramanian in “Luxuries are things you wouldn’t buy if no one saw you use them.” (Feb 07)Use SHIFT+ENTER to open the menu (new window).
The News & Observer quoted Marketing Professor Sridhar Balasubramanian in “Moving buyers to sell.” (Jan07))Use SHIFT+ENTER to open the menu (new window).
Marketing Area Chair Jan-Benedict Steenkamp quoted in The Atlanta Journal-Constitution and Gourment Retailer Magazine cites his book, Private Label Strategy (Jan 07)...Use SHIFT+ENTER to open the menu (new window).
Journal of Marketing January 2007 issue features three Faculty articles including Lead article by Marekting Area Chair Jan-Benedict Steenkamp, and articles by Professor Bill Perreault and Professor Charlotte Mason (Jan 07)Use SHIFT+ENTER to open the menu (new window).