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Title
Marketing magazine of Ireland reviews Marketing Chair, JB Steenkamp's new book...(April 07)
Body
Marketing magazine of Ireland reviewed the book “Private Label Strategy: How to Meet the Store Brand Challenge,” in “Balanced focus on brands.”
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Created at 5/31/2007 9:41 AM by Gultekin, Deniz
Last modified at 5/31/2007 9:43 AM by Gultekin, Deniz
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