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Title

 Marketing Area Chair Jan-Benedict E.M. Steenkamp discusses the future of brands in his new book "Private Label Strategy: How to Meet the Store Brand Challenge." (Feb 07) 

Body
Are Brands Dead? http://www.kenan-flagler.unc.edu/newsletter/alumni/story.cfm?id=3278&issue=02/2007
UNC Kenan-Flagler marketing professor Jan-Benedict E.M. Steenkamp discusses the future of brands in his new book "Private Label Strategy: How to Meet the Store Brand Challenge."

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Created at 5/31/2007 9:48 AM  by Gultekin, Deniz 
Last modified at 5/31/2007 9:48 AM  by Gultekin, Deniz