The book Private Label Strategy: How to Meet the Store Brand Challenge, co-authored by Nirmalya Kumar and Jan-Benedict Steenkamp was published last month by Harvard Business School Press. It has already sold over 5,000 copies in the first month.
Reviews of the book are expected to appear in The Financial Times, The Times (UK), and a number of trade outlets. Op-ed articles have appeared in several trade U.S. and international trade journals and the Indian Times. HBSP is working with other publication outlets for additional reviews in U.S. and global newspapers/magazines.