Title The Rocky Mountain News featured marketing professor and marketing chair J.B. Steenkamp’s book, “Private Label Strategy: How to Meet the Store Brand Challenge,” in “Store Brands Move from Generic Aisle to More Upscale Shelves.” (Feb 07)  Body http://www.rockymountainnews.com/drmn/other_business/article/0,2777,DRMN_23916_5322552,00.html Expires   Sort Order 17  Attachments Created at 5/31/2007 9:51 AM  by Gultekin, Deniz  Last modified at 5/31/2007 9:51 AM  by Gultekin, Deniz  Use this page to add attachments to an item. Name