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Title
Marketing Area Chair JB Steenkamp's Book, "Private Label Strategy: How to Meet the Store Brand Challenge", receives excellent review in Financial Times...(March07)
Body
The Los Angles Times also published the article. (March 25).
http://public.kenan-flagler.unc.edu/faculty/steenkaj/FT.comsteenkampmarch07.pdf
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Created at 5/31/2007 9:52 AM by Gultekin, Deniz
Last modified at 5/31/2007 9:52 AM by Gultekin, Deniz
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