Title MarketingProfs.com featured “Premium Store Brands: The Hottest Trend in Retailing” by JB Steenkamp and his book co-author Nirmalya Kumar. (March 20)  Body http://www.marketingprofs.com/login/join.asp?adref=rdblk&source=/7/premium-store-brand-retailing-trend-kumar-steenkamp.asp Expires   Sort Order 24  Attachments Created at 5/31/2007 9:52 AM  by Gultekin, Deniz  Last modified at 5/31/2007 9:52 AM  by Gultekin, Deniz  Use this page to add attachments to an item. Name