Business Standard-India reviewed marketing professor J.B. Steenkamp’s book, “Private Label Strategy: How to Meet the Store Brand Challenge,” in “Brand Battles.” (May 7) Rediff News featured an excerpt in “Retailing: Why private labels succeed.” (May 4) The Economic Times featured it as its No. 2 non-fiction title on its best-seller list. Other coverage of the book includes:
- Businessworld in “Private Label is the Brand” (May 13)
- The Strategist in “Private labels will dominate 50% of Indian retail” and “The rise of private labels” (May 1)
- Management Compass in “Private practices: How private labels are posing a stiff competition to established brands” (March 7)