“Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture,”
that appeared in the Journal of Marketing, January 1999,
and is co-authored by Dana Alden, Jan-Benedict Steenkamp, and Rajeev Batra has won the 2007 Excellence in Global Marketing Research Award.
This award is given by the Global Marketing SIG of the American Marketing Association and recognizes “an outstanding research article published within the last 10 years, which has significantly influenced the direction of global marketing.”