Title

Marketing Chair JB Steenkamp talks of the future of Marketing in the latest issue of UNC Business (Sept 07) 

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  • Putting the Customer Back in the Brand
    In this excerpt from the magazine, we highlight some of Dean Jones’ and marketing area chair J.B. Steenkamp’s thoughts about the UNC Kenan-Flagler marketing program and the future of the industry.

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Created at 9/6/2007 2:59 PM  by Redman, Yasmine 
Last modified at 9/6/2007 2:59 PM  by Redman, Yasmine