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Title
Marketing Chair JB Steenkamp talks of the future of Marketing in the latest issue of UNC Business (Sept 07)
Body
Putting the Customer Back in the Brand
In this excerpt from the magazine, we highlight some of Dean Jones’ and marketing area chair J.B. Steenkamp’s thoughts about the UNC Kenan-Flagler marketing program and the future of the industry.
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Created at 9/6/2007 2:59 PM by Redman, Yasmine
Last modified at 9/6/2007 2:59 PM by Redman, Yasmine
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