The News & Observer quoted marketing chair and professor J.B. Steenkamp about publishing business books in “Crowded Shelves.” (Dec. 9) Steenkamp’s Private Label Strategy: How to Meet the Store Brand Challenge and Graham’s Courting Your Career: Match Yourself with the Perfect Job by Graham were featured in a photo along with Delivering Quality Service: Balancing Customer Perceptions and Expectations by marketing professor Valarie Zeithaml.