Title AdvertisingAge cited Marketing Chair & Professor, JB Steenkamp’s book “Private Label Strategy: How to Meet the Store Brand Challenge” in “The Newest Brands? Open for Business.” (Aug. 25)  Body Expires   Sort Order 49  Attachments Created at 9/16/2008 9:41 AM  by Redman, Yasmine  Last modified at 9/16/2008 9:43 AM  by Redman, Yasmine  Use this page to add attachments to an item. Name