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The New York Times quoted marketing professor Jan-Benedict E.M. Steenkamp in “Store Brands Lift Grocers in Troubled Times.” (Dec. 12) 

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The New York Times quoted marketing professor Jan-Benedict E.M. Steenkamp in “Store Brands Lift Grocers in Troubled Times.” (Dec. 12) United Press International quoted him in “Store brands boost grocery stores” (Dec. 13) as did The Charlotte Observer in “Stores, consumers embrace coupons in sour economy.” (Dec. 21) The Herald-Sun reported that the International Journal of Research in Marketing and European Marketing Academy created a research impact award in honor of Steenkamp in “Award named for UNC prof.” (Dec. 17)

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Created at 1/5/2009 9:11 AM  by Edwards Ellis, Laura 
Last modified at 2/9/2009 9:35 AM  by Edwards Ellis, Laura