AMA Irwin/McGraw-Hill Distinguished Professor Award
“This annual award is designed to be the highest honor a marketing educator can receive. A recipient must be universally acknowledged as a long-standing leader in marketing education and he or she must have made extensive contributions to marketing education and the marketing discipline in general. Winners receive the award at the annual AMA Winter Educators' Conference.”
Valarie is the first woman ever to win the Irwin Award. After having won the 2008 Converse award – also as first woman in history – this is the second mega award that Valarie won within the span of one year.