Title

Journal of Marketing January 2007 issue features three Faculty articles including Lead article by Marekting Area Chair Jan-Benedict Steenkamp, and articles by Professor Bill Perreault and Professor Charlotte Mason (Jan 07) 

Body

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe, & Jan-Benedict E.M. Steenkamp

Making Sales Technology Effective
Gary K. Hunter & William D. Perreault Jr.
 
Visual Representation: Implications for Decision Making
Nicholas H. Lurie & Charlotte H. Mason

Expires

 

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Created at 5/31/2007 9:46 AM  by Gultekin, Deniz 
Last modified at 5/31/2007 9:46 AM  by Gultekin, Deniz