Title Advertising Age quoted marketing professor J.B. Steenkamp about his private label work in “Study: Cutting Ad Spending Hurts Brands Long Term.” (April 6)  Body Advertising Age quoted marketing professor J.B. Steenkamp about his private label work in “Study: Cutting Ad Spending Hurts Brands Long Term.” (April 6) Expires   Sort Order 71  Attachments Created at 5/4/2009 8:56 AM  by Edwards Ellis, Laura  Last modified at 5/4/2009 8:56 AM  by Edwards Ellis, Laura  Use this page to add attachments to an item. Name