Reuters featured a blog about the study “Consumer Options: Theory and am Empirical Application to a Sports Market” by Preethika Seshasainam (PhD ’08) and marketing professors Sridhar Balasubramanian and Barry Bayus in “Selling forwards for sporting events.” (April 3) Additional coverage of the study included Condé Nast Portfolio in “Selling Forwards for Sporting Events” (April 3); The Herald-Sun in “Study looks at option-based ticket sales”(April 4); and Courant.com in “College study says Phooey to lottery system” (April 1).