Title The Wall Street Journal quoted marketing professor J.B. Steenkamp in “French Retailers Fight Downturn with Store Brands.” (May 5)  Body The Wall Street Journal quoted marketing professor J.B. Steenkamp in “French Retailers Fight Downturn with Store Brands.” (May 5) Expires   Sort Order 75  Attachments Created at 6/1/2009 8:48 AM  by Edwards Ellis, Laura  Last modified at 6/1/2009 8:48 AM  by Edwards Ellis, Laura  Use this page to add attachments to an item. Name