Title The Economist quotes Jan-Benedict Steenkamp in "The Game has changed..."  Body The Economist quoted marketing professor Jan-Benedict Steenkamp in “The game has changed: The recession has spelt disaster for most brands of packaged goods, but not all.” (Aug. 20) Expires   Sort Order 78  Attachments Created at 8/24/2009 12:14 PM  by Edwards Ellis, Laura  Last modified at 9/9/2009 10:23 AM  by Edwards Ellis, Laura  Use this page to add attachments to an item. Name