Presenters
Kusum Ailawadi
Charles Jordan 1911 TU'12 Professor of Marketing
Tuck School of Business, Dartmouth
How Consumer's Health Concerns Change Food Purchases: The Impact of Diabetes Diagnosis
Andrew Petersen
Assistant Professor of Marketing
Kenan-Flagler Business School, UNC-CH
Quantifying the Value of Business References
Miguel Villas-Boas
J.Gary Shansby Professor of Marketing Strategy
Haas School of Business, University of California, Berkeley
Optimal Search for Product Information
Puneet Manchanda
Isadore and Leon Winkelman Professor of Marketing; Chair of Marketing
Stephen M. Ross School of Business, University of Michigan
Social Dollars: The Economic Impact of Consumer Participation in a Firm-Sponsored Brand Community
Pete Fader
Frances and Pei-Yuan Chia Professor of Marketing
The Wharton School, University of Pennsylvania
Customer Retention Dynamics in a Contractual Setting: The Paradox of Increasing Loyalty