Presenters
Z. John Zhang
Professor of Marketing, Murrel J. Ades Professor
The Wharton School, University of Pennsylvania
Pay-as-You-Wish Pricing
Katrijn Gielens
Associate Professor of Marketing
Kenan-Flagler Business School
New Products, The Antidote to Private Label Growth?
Shantanu Dutta
Vice Dean for Graduate Programs and Research,
Dave and Jeanne Tappan Chair in Marketing, and Professor of Marketing
USC Marshall School of Business
Role of Reference Price on Price and Quantity: Insights from B2B Markets
K. Sudhir
Professor of Marketing & Director, China India Consumer Insights (CICI) Program
Yale School of Management
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of
Bonus-Based Compensation Plans
Dominique Hanssens
Bud Knapp Professor of Marketing
UCLA Anderson School of Management
Consumer Attitude Dynamics and Effective Marketing Spending