Documents

CPM Concentration Info Sheet class of 07 08.docCPM Concentration Info Sheet class of 07 08

 Publications

Author(s)Filter
How Country Characteristics Affect the Perceived Value of Web Sites
Steenkamp, Jan-Benedict, Geyskens, Inge
Journal of Marketing70 (July)136-1502006
An Extended Paradigm for Measurement Analysis Applicable to Panel Data
Baumgartner, Hans; Steenkamp, Jan-Benedict
Journal of Marketing Research43 (August)431-4422006
Customer Metrics and their Impact on Financial Performance
Gupta, Sunil; Zeithaml, Valarie
Marketing Science25 (Nov/Dec)687-7172006
Make, Ally or Buy? A Meta-Analysis of Transaction Cost Theory
Geyskens, Inge; Steenkamp, Jan-Benedict E. M.; Kumar, Nirmalya
Academy of Management Journal49 (June)519-5432006
Marketing Renaissance: How Research in Emerging Consumer Markets Advances Marketing Science and Practice
Burgess, Steven; Steenkamp, Jan-Benedict
International Journal of Research in Marketing23 (December)337-3562006
Consumer Attitudes Toward Marketplace Globalization: Structure, Antecedents, and Consequences
Alden, Dana L.; Steenkamp, Jan-Benedict; Batra, Rajeev
International Journal of Research in Marketing23 (September)227-2392006
Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems
Grewal, Rajdeep; Lilien, Gary L.; Mallapragada, Girish
Management Science52 (July)p1043-10562006
Making Sales Technology Effective
Hunter, Gary K.; Perreault Jr., William D.
Journal of Marketing71 (January)16-342007
How Business Cycles Contribute to Private Label Success: Evidence from the United States and Europe
Lamey, Lien; Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, Jan-Benedict
Journal of Marketing71 (January)1-152007
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Palmatier, Rob, Lisa K. Scheer, and Jan-Benedict Steenkamp
Journal of Marketing Research44 (May)2007
Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model
De Jong, Martijn; Steenkamp, Jan-Benedict; Fox, Jean-Paul
Journal of Consumer Research34 (August)2007
New Product Announcements and Shareholder Value: Don’t Make Promises You Can’t Keep
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun
Journal of Marketing Research44 (August)p468-4892007
The Role of Pre-Entry Experience, Entry Timing, and Product Technology Strategies in Explaining Firm Survival
Bayus, Barry L.; Agarwal, Rajshree
Management Science53 (December)p1887-19022007
The Entry Strategy of Retail Firms into Transition Economies
Gielens, Katrijn; Dekimpe, Marnik G.
Journal of Marketing71 (April)p196-2122007
Incentives That Induce Task-Related Effort, Helping, and Knowledge Sharing in Workgroups
Siemsen, Enno; Balasubramanian, Sridhar; Roth, Aleda V.
Management Science53 (October)p1533-15502007
How Motivation, Opportunity, and Ability Drive Knowledge Sharing: The Constraining Factor Model
Siemsen, Enno, Aleda Roth, and Sridhar Balasubramanian
Journal of Operations Management26 (May)p426-4452008
Buyer versus Seller-Initiated Information Revelation
Bhardwaj, P, Y. Chen and D. Godes
Management Science54 (June)p1104-11142008
Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation
De Jong, Martijn G; Steenkamp, Jan-Benedict; Fox, Jean-Paul; Baumgartner, Hans
Journal of Marketing Research 45 (February) p104-1152008