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Marketing


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Welcome to the Marketing Area in Kenan-Flagler Business School at The University of North Carolina at Chapel Hill. The combination of faculty’s excellent teaching skills and cutting-edge research in the marketing field ensures top quality education for all of our students.

 

 Marketing Events

 
There are currently no upcoming events.
 

 Marketing Related Links

 
 UNC Kenan-Flagler
 UNC Chapel Hill
 UNC Business
 American Marketing Association
 

 Announcements

 
  
Reviews and press coverage of the new book Brand Breakout: How Emerging Market Brands Will Go Global by marketing professor Jan-Benedict Steenkamp (July 6 & 8)
Marketing Professor Mark McNeilly writes for Fast Company (July 29)
Marketing professor Andrew Petersen is quoted in an article about churches that hire marketing companies to provide “mystery worshippers.” (July 29)
Marketing Professor Jan-Benedict Steenkamp's book featured in The Wall Street Journal (June 21)
Marketing Professor Jan-Benedict Steenkamp's book is featured in The Financial (June 22)
Marketing professor Jan-Benedict Steenkamp’s book featured in The Economist (June 22)
Marketing Professor Jan-Benedict Steenkamp's book is reviewed by Financial Times (June 19)
Congratulations JB Steenkamp- - UNC Kenan-Flagler Outstanding Research Mentoring Award
Congratulations Tarun Kushwaha - Weatherspoon Award for Excellence in MBA teaching!
Mark McNeilly writes for Fast Company (June 5 & 13)
Marketing professor Andrew Petersen explains the importance of innovation in brand success. (June 17)
Marketing Professor Jan-Benedict Steenkamp's book is featured in Little Black Book Online (June 18)
Marketing Professor Jan-Benedict Steenkamp - Emerging Markets (London) (May 2013)
Congratulations Barry Bayus - Weatherspoon Award for Excellence in Research
Marketing Professor Mark McNeilly writes 2 articles in Fast Company (May 2013)
Research by marketing professor Tarun Kushwaha suggests that product recall programs are beneficial to society (March 13)
Marketing professor Mark McNeilly shows the Republican Party how to undertake a brand makeover. (Feb. 6)
Marketing professor Mark McNeilly wrote two articles (Jan 22, 30)
Marketing professor Jan-Benedict Steenkamp is quoted in an article about brands from India and Turkey, and his forthcoming book Brand Breakout is cited. (Jan. 8)
Marketing professor Dave Roberts details two fundamental reasons that every business founder should work on his or her ability to sell: fundraising and talent recruitment (Jan. 30)
Marketing professor Mark McNeilly writes about how to effectively use product placement to increase awareness, preference and loyalty. (Dec. 5)
Marketing professor Mark McNeilly writes that we can mirror a "hero's quest” in our work. (Dec. 14)
Marketing professor Valarie Zeithaml gives keynote address in Amritsar. (Dec. 16)
Marketing professor J.B. Steenkamp co-chaired the “International Conference on Marketing in Emerging Economies: An Agenda for the Next Decade” in Amritsar. (Dec 17)
How to Create Brand Engagement on Facebook - Claudia Kubowicz Malhotra and Arv Malhotra (Dec 18)
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Area Chair

Jan-Benedict Steenkamp

C. Knox Massey Distinguished
Professor of Marketing, 
Marketing Area Chair
Phone: (919) 962-9579
Office: McColl 4513
Email:  JBS@unc.edu
Steenkamp Vita


Area Assistants

 

 

Laura Edwards Ellis

Phone: (919) 962-3199
Office: McColl, Suite 4501
Email: Laura_Ellis@unc.edu

 

 

 

Erin Mitchell 

Phone: (919) 962-6366
Office: McColl, Suite 4500
 
 

 

 



Mailing Address
Kenan-Flagler Business School
The University of North Carolina at Chapel Hill
Campus Box 3490
McColl Building
Chapel Hill, North Carolina 27599-3490