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Welcome to the Marketing Area in Kenan-Flagler Business School at The University of North Carolina at Chapel Hill. The combination of faculty’s excellent teaching skills and cutting-edge research in the marketing field ensures top quality education for all of our students.

 Marketing Events
There are currently no upcoming events.

 Marketing Related Links
  UNC Kenan-Flagler
  UNC Chapel Hill
  UNC Business
  American Marketing Association

 Announcements
Marketing professor Mark McNeilly writes about how to leave a job to pursue a passion. (Dec. 9)
Marketing professor Sridhar Balasubramanian talks about retailers’ Black Friday strategies. (Nov. 24)
Marketing professor Jan-Benedict Steenkamp stresses the importance of companies' continued spending through the recession. (Nov. 24)
• Lottery TV ads raising eyebrows: Sridhar Balasubramanian, marketing professor and MBA Program associate dean, explores the North Carolina Educational Lottery television commercials. (May 25)
Fortune quoted marketing professor J.B. Steenkamp in “On tap: More retailers brewing up private-label beers.” (Feb. 8)
The Star-Telegram cited a study by marketing professor Andrew Petersen in “Returns or rip-offs? It's a fine line for retailers.” (Dec. 10)
Tijdschrift voor Marketing (Netherlands) interviewed marketing professor Katrijn Gielens about the consequences of retail power in “De Macht Van De Grote Retailers.”
Target Marketing featured a study by marketing professor Barry Bayus in “Social Media: A Creative Study in Freshening Crowdsourced Ideas.” (Oct. 27)
Doctor mercaturae honoris causa (honorary doctorate in business) for Jan-Benedict Steenkamp
The News &Observer quoted marketing professor Dave Roberts in “Troubleshooter: Take these etiquette tips and pay them forward.” (Sept. 4)
The Street cited a study by marketing professor Bill Putsis in “Blackouts Cast Shadow on NFL Opener.” (Sept. 9)
The Charlotte Observer quoted marketing professor Tarun Kushwaha in “It's a half-price kind of world.” (Aug. 7)
The Daily Advance quoted marketing professor Nicholas Didow in “UNC prof upbeat about broadband expansion.” (April 16)
The Carrboro Citizen quoted marketing professor Nicholas Didow in “Major dorm project looms large on Short Street.” (March 11)
The Daily Advance quoted marketing professor Nicholas Didow in “Broadband proposal gains broader support.” (Feb. 25)
Jawa Pos of Indonesia cited research by marketing professor Valarie Zeithaml in “Growth with character,”
India Knowledge@Wharton cited the book Private Label Strategy by marketing professor JB Steenkamp
The Charlotte Observer quoted marketing professor Katrijn Gielens in “Skating rink, library, big box.”
Harvard Business Review published “Don’t Be Undersold!” by marketing professor Jan-Benedict E.M. Steenkamp.
The Wall Street Journal quoted marketing professor Valarie Zeithaml in “It Just Isn’t Working? Some File for Customer Divorce.” (Nov. 16)
The Wall Street Journal featured “Getting Smart About Product Returns” by marketing professor Andrew Petersen (Nov 30)
The Carrboro Citizen quoted marketing professor Rollie Tillman (BSBA ’55) in “Biz Beat: Carrboro’s identity crisis?” (Sept. 23)
The Economist quoted marketing professor Andrew Petersen about marketing on social networks in “Friends for sale.” (Sept. 17)
Associated Press quoted marketing professor William Putsis about his study in “NFL has no plans to lighten blackout rules.” (Sept. 24)
The Economist quotes Jan-Benedict Steenkamp in "The Game has changed..."
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Area Chair

Jan-Benedict Steenkamp

C. Knox Massey Distinguished
Professor of Marketing, 
Marketing Area Chair
Phone: (919) 962-9579
Office: McColl 4513
Email:  JBS@unc.edu
Steenkamp Vita

Area Assistants
  Laura Edwards Ellis
Phone: (919) 962-3199
Office: McColl, Suite 4501
Email: Laura_Ellis@unc.edu

 

Erin Mitchell 

Phone: (919) 962-6366

Office: McColl, Suite 4500

Email: Erin_Mitchell@kenan-flagler.unc.edu

 


Mailing Address
Kenan-Flagler Business School
The University of North Carolina at Chapel Hill
Campus Box 3490
McColl Building
Chapel Hill, North Carolina 27599-3490
 
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