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Welcome to the Marketing Area in Kenan-Flagler Business School at The University of North Carolina at Chapel Hill. The combination of faculty’s excellent teaching skills and cutting-edge research in the marketing field ensures top quality education for all of our students.

 Marketing Events
There are currently no upcoming events.

 Announcements
The Carrboro Citizen quoted marketing professor Rollie Tillman (BSBA ’55) in “Biz Beat: Carrboro’s identity crisis?” (Sept. 23)
The Economist quoted marketing professor Andrew Petersen about marketing on social networks in “Friends for sale.” (Sept. 17)
Associated Press quoted marketing professor William Putsis about his study in “NFL has no plans to lighten blackout rules.” (Sept. 24)
The Economist quotes Jan-Benedict Steenkamp in "The Game has changed..."
Indy Week featured marketing professor Nicholas Didow in “Wishful mapping.” (July 15)
The Florida Times Union and The Richmond Times-Dispatch quoted marketing professor Tarun Kushwaha in “Smart phones transform how we shop, find deals.” (May 5)
The Wall Street Journal quoted marketing professor J.B. Steenkamp in “French Retailers Fight Downturn with Store Brands.” (May 5)
Congratulations to Valarie Zeithaml for winning The Outstanding Research Mentoring Award at KFBS.
"Private-label Use and Store Loyalty", published in 2008 in the Journal of Marketing wins the 13th Annual Emerald Management Reviews Citation of Excellence Award
Reuters, Conde Nast Portfolio, and The Hearld-Sun quoted "Consumber Options: Theory and am Empirical Application to a Sports Market" by Sridhar Balasubramanian and Barry Bayus
Advertising Age quoted marketing professor J.B. Steenkamp about his private label work in “Study: Cutting Ad Spending Hurts Brands Long Term.” (April 6)
Congratulations to Sridhar Balasubramanian - recipient of Weatherspoon Award for Excellence in PhD Teaching
Congratulations to JB Steenkamp - recipient of Weatherspoon Award for Excellence in Research
Congratulations to Claudia Kubowicz Malhotra - recipient of Weatherspoon Award for Excellence in BSBA Teaching
The Business Standard of India cited a Journal of International Marketing paper by marketing professor Sridhar Balasubramanian (March 17 2009)
The Herald-Sun reported that the American Marketing Association honored marketing professor Valarie Zeithaml with its highest honor for a marketing educator in “Marketing expert cited.”
The Charlotte Observer quoted marketing professor Sridhar Balasubramanian in “Growing company makes scents.” (Feb. 20)
The Financial Times published “Marketing strategies for fast-moving consumer goods” by marketing professor Jan-Benedict Steenkamp as part of its Mastering series “Managing in a Downturn.” (Feb. 5)
The Carrboro Citizen quoted marketing professor Dave Roberts in “How not to lay off employees.” (Jan. 27)
The News & Observer reports the International Journal of Research in Marketing and the European Marketing Academy established an award named in honor of Jan-Benedict Steenkamp (Jan 10)
Valarie Zeithaml wins the 2009 AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award
The Herald-Sun reported that the International Journal of Research in Marketing and European Marketing Academy created a research impact award in honor of Steenkamp in “Award named for UNC prof.” (Dec. 17)
The Charlotte Observer quoted Jan-Benedict Steenkamp in “Stores, consumers embrace coupons in sour economy.” (Dec. 21)
United Press International quoted Jan-Benedict Steenkamp in “Store brands boost grocery stores” (Dec. 13)
The New York Times quoted marketing professor Jan-Benedict E.M. Steenkamp in “Store Brands Lift Grocers in Troubled Times.” (Dec. 12)
The Jan-Benedict E.M. Steenkamp Award for Long Term Impact
The Wall Street Journal published “Notice Me: Cutting Through the Market Clutter” by marketing professors Sridhar Balasubramanian and Pradeep Bhardwaj. The Wall Journal Europe and The Wall Street Journal Asia also published their article. (Oct. 20)
Professor Sridhar Balasubramanian receives Faculty Award from Executive MBA Program for his teaching of evening classes (Sept 08)
AdvertisingAge cited Marketing Chair & Professor, JB Steenkamp’s book “Private Label Strategy: How to Meet the Store Brand Challenge” in “The Newest Brands? Open for Business.” (Aug. 25)
The St. Louis Post- Dispatch quoted Marketing Chair & Professor JB Steenkamp in “Economy, changing perceptions aid private-label maker Vi-Jon.” (Aug. 8)
The Charlotte Observer quoted marketing professor Nick Didow in “The lap of luxury is shrinking.” (July 5)
Welcome New Marketing Faculty, J. Andrew Petersen & Federico Rossi!
BNET.com featured marketing professor Mark McNeilly and his book “George Washington and the Art of Business” in the podcast “George Washington and the Art of Business.” (June 9)
Marketing Area Chair JB Steenkamp is quoted in Brandweek Feb 25, 2008 issue in an article titled, "Why Commodity Inflation Helps CPGs"
The News & Observer quoted marketing professor Nick Didow in “UNC ministry floats site ideas.” (March 11)
The News & Observer quoted marketing Chair & Professor J.B. Steenkamp about publishing business books in “Crowded Shelves.” (Dec. 9)
The Charlotte Observer quoted marketing professor Sridhar Balasubramanian in “Companies pay up for new customers.” (Dec. 24)
Marketing Professor Valarie Zeithaml Wins Prestigious Marketing Award (Dec 07)
Adweek features marketing professor and Chair, J.B. Steenkamp...(Oct07)
Grandparents.com quotes marketing professor Sridhar Balasubramanian...(Oct07)
The Rocky Mount Telegram quoted marketing professor Gary Armstrong in “Bargain or brand?” (Sept 07)
Advertising Age cited the research of marketing professor Valarie Zeithaml, in “Seeking higher ROI? Base strategy on customer equity.” (Sept 07 )
Marketing Chair JB Steenkamp talks of the future of Marketing in the latest issue of UNC Business (Sept 07)
Marketing Chair, JB Steenkamp's article wins 2007 Excellence in Global Marketing Research Award...(Aug 07)
Business Standard-India reviewed marketing professor J.B. Steenkamp’s book...(May 07)
Washingtonian magazine quoted marketing professor Valarie Zeithaml in "Your Call is Important to Us." (May 07)
Marketing magazine of Ireland reviews Marketing Chair, JB Steenkamp's new book...(April 07)
The Tampa Tribune featured an interview with Marketing Chair JB Steenkamp regarding his book "Private label Strategy: How to Meet the Store Brand Challenge".(April 07)
MarketingProfs.com featured “Premium Store Brands: The Hottest Trend in Retailing” by JB Steenkamp and his book co-author Nirmalya Kumar. (March 20)
The News & Observer quoted Professor Sridhar Balasubramanian in “Saf-T-Net of Raleigh gets ‘stamp of credibility’” (March 17)
Marketing Area Chair JB Steenkamp's Book, "Private Label Strategy: How to Meet the Store Brand Challenge", receives excellent review in Financial Times...(March07)
Business North Carolina quotes Marketing Professor Nick Didow as comparing Mike Krzyzewski to Martha Stewart in the way he has extended his brand in “Coach K Inc.” The cover story quotes Didow extensively. (March 07)
BusinessWeek quotes Marketing Professor Valarie Zeithaml in the cover stories “Customer Service Champs” and “An Extraordinary Stumble at JetBlue.” (March 07)
The Rocky Mountain News featured marketing professor and marketing chair J.B. Steenkamp’s book, “Private Label Strategy: How to Meet the Store Brand Challenge,” in “Store Brands Move from Generic Aisle to More Upscale Shelves.” (Feb 07)
Marketing Area Chair Jan-Benedict Steenkamp's published book sells over 5,000 copies in its' first month (Feb 07)...
Marketing Area Chair Jan-Benedict E.M. Steenkamp discusses the future of brands in his new book "Private Label Strategy: How to Meet the Store Brand Challenge." (Feb 07)
The News & Observer quotes Marketing Professor Sridhar Balasubramanian in “Luxuries are things you wouldn’t buy if no one saw you use them.” (Feb 07)
The News & Observer quoted Marketing Professor Sridhar Balasubramanian in “Moving buyers to sell.” (Jan07))
Marketing Area Chair Jan-Benedict Steenkamp quoted in The Atlanta Journal-Constitution and Gourment Retailer Magazine cites his book, Private Label Strategy (Jan 07)...
Journal of Marketing January 2007 issue features three Faculty articles including Lead article by Marekting Area Chair Jan-Benedict Steenkamp, and articles by Professor Bill Perreault and Professor Charlotte Mason (Jan 07)

Area Chair

Jan-Benedict Steenkamp

C. Knox Massey Distinguished
Professor of Marketing, 
Marketing Area Chair
Phone: (919) 962-9579
Office: McColl 4513
Email:  JBS@unc.edu
Steenkamp Bio
Steenkamp Vita


Area Assistant

Laura Edwards Ellis
Phone: (919) 962-3199
Office: McColl, Suite 4501
Email: Laura_Ellis@unc.edu




Mailing Address

Kenan-Flagler Business School
The University of North Carolina at Chapel Hill
Campus Box 3490
McColl Building
Chapel Hill, North Carolina 27599-3490

 

 Marketing Related Links
  UNC Kenan-Flagler
  UNC Chapel Hill
  UNC Business
  American Marketing Association