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Marketing


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Welcome to the Marketing Area in Kenan-Flagler Business School at The University of North Carolina at Chapel Hill. The combination of faculty’s excellent teaching skills and cutting-edge research in the marketing field ensures top quality education for all of our students.

 

 Marketing Events

 
There are currently no upcoming events.
 

 Marketing Related Links

 
 UNC Kenan-Flagler
 UNC Chapel Hill
 UNC Business
 American Marketing Association
 

 Announcements

 
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Research by marketing professor Tarun Kushwaha suggests that product recall programs are beneficial to society (March 13)
Marketing professor Mark McNeilly shows the Republican Party how to undertake a brand makeover. (Feb. 6)
Marketing professor Mark McNeilly wrote two articles (Jan 22, 30)
Marketing professor Jan-Benedict Steenkamp is quoted in an article about brands from India and Turkey, and his forthcoming book Brand Breakout is cited. (Jan. 8)
Marketing professor Dave Roberts details two fundamental reasons that every business founder should work on his or her ability to sell: fundraising and talent recruitment (Jan. 30)
Marketing professor Mark McNeilly writes about how to effectively use product placement to increase awareness, preference and loyalty. (Dec. 5)
Marketing professor Mark McNeilly writes that we can mirror a "hero's quest” in our work. (Dec. 14)
Marketing professor Valarie Zeithaml gives keynote address in Amritsar. (Dec. 16)
Marketing professor J.B. Steenkamp co-chaired the “International Conference on Marketing in Emerging Economies: An Agenda for the Next Decade” in Amritsar. (Dec 17)
How to Create Brand Engagement on Facebook - Claudia Kubowicz Malhotra and Arv Malhotra (Dec 18)
Sridhar Balasubramanian, marketing professor and MBA Program associate dean, is profiled. (Nov. 6)
Marketing professor Mark McNeilly gives career advice (Nov. 2012)
Marketing professor Mark McNeilly continues his popular blog (Oct 2012)
World’s 50 Best Business School Professors - S. Balasubramanian (Oct 2012)
A presentation by marketing professor Jan-Benedict Steenkamp at the GfK Shopper Annual Conference is reported. (Sept. 2012)
Marketing professor Jan-Benedict Steenkamp’s paper for The Strategist is discussed. (Sept. 2012)
Marketing Professor Mark McNeilly talks to Fast Company (Sept. 2012)
Marketing professor Jan-Benedict Steenkamp talks to Business Today India (Sept 2012)
Marketing professor Valarie Zeithaml discusses how she teaches customer services marketing to MBA students at UNC Kenan-Flagler. The article also appeared in Businessweek Asia. (Aug. 2012)
Marketing professor Bill Putsis discusses the investment Carolina Hurricanes owner Peter Karmanos is making in the NHL team. (Aug. 2012)
Marketing professor Mark McNeilly writes 2 articles (March 4, 18)
Area Chair

Jan-Benedict Steenkamp

C. Knox Massey Distinguished
Professor of Marketing, 
Marketing Area Chair
Phone: (919) 962-9579
Office: McColl 4513
Email:  JBS@unc.edu
Steenkamp Vita


Area Assistants

 

 

Laura Edwards Ellis

Phone: (919) 962-3199
Office: McColl, Suite 4501
Email: Laura_Ellis@unc.edu

 

 

 

Erin Mitchell 

Phone: (919) 962-6366
Office: McColl, Suite 4500
 
 

 

 



Mailing Address
Kenan-Flagler Business School
The University of North Carolina at Chapel Hill
Campus Box 3490
McColl Building
Chapel Hill, North Carolina 27599-3490