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Academic Areas > Marketing > PhD Program

PhD Program - Marketing



UNC Kenan-Flagler’s PhD Program in Business Administration is designed for individuals who plan careers in research and teaching. The Program provides an exceptional student experience, combining both professional and personal growth. A limited number of students are admitted each year, resulting in a high-quality learning environment that emphasizes rigor and individual attention.




 PhD Seminars

Intensive study of problems in establishing marketing goals, consumer  demand, product selection and identification, pricing policies and decisions.
Intensive study of problems in design of distribution channels, marketing  logistics, promotional decisions and evaluations, sales forecasting and analysis.
A review of major issues in marketing research, including philosophy of  science, measurement, and experimental and quasi-experimental design.
Study of research design, methods of data collection and analysis, sample design and problems of measurement in research in marketing.
This course provides an intuitive understanding of the principles of economic theory, as applied in the
marketing literature, a rigorous foundation for applying economic theory to research questions, and provides a rigorous theoretical foundation for econometric analysis.
This course focuses on the use of psychometric theory and techniques for the measurement and analysis of marketing data, addressing substantive marketing problems, rather than on mathematical proofs.

 Current PhD Students


Zhiling Bei

Chanil Boo
Start Date: 2010

David Seung Huh
Start Date: 2009

Fan Jiang
Start Date: 2012

Guneet Kaur

Farnoosh Khodakarami Mamaghani
Start Date: 2011

Hyeong-Tak Lee
Start Date: 2011

Luei Lin Ong
Start Date: 2010

Koushyar Rajavi
Start Date: 2013

Fang Wang
Start Date: 2013